justinguitar.com went first live in July 2003 as a small web site offering a few lessons as a sample to promote private lessons. It grew steadily over it's first few years, with Justin often adding content to keep himself occupied while on tour, much of it done on a laptop in hotel rooms around the globe.

After seeing the popularity of YouTube Justin began making instructional guitar videos in December 2006, initially filmed and edited by his friend Jedi. At time of writing (October 2009) his YouTube instructional videos have been watched over 50,000,000 (yep thats 50 million) times and the web site receives well over 650,000 unique visitors a month - and it is growing fast.

It has received many accolades in both the traditional press and new media as well as radio and tv shows. By keeping quality guitar instruction free for those that cannot afford or get to private lessons has given the site a huge user base right around the world, as well as many thousands that have either been too shy or too busy to make time for regular lessons.

The approach is patient. Learn one thing well and be able to use it before you learn more. The method works, and many thousands of people around the world have benefited from the lessons on the site. He is probably the most studied guitar teacher on the planet!

In 2007 Justin started Chocolate Cake Productions with friend Jed "Jedi" Wardley to release his intructional DVDs. There are currently nine DVDs available on the web site, with many more planned for release in 2009. The Solo Blues Guitar series is extremely popular with many students posting their performances on YouTube.

As well as the DVDs he has realeased a series of books - Really Useful Guitar Stuff. Part 1 - Practical Music Theory has proven to be extremely popular and Part 2 - Chord Contruction Guide is the perfect follow up. More are due out in 2009.

Really Useful Blues Solos (a book and CD set) was released in May 2007 and is a unique way of learning to play blues guitar using the traditional 'by ear' approach.

He also released two play-along CDs, Really Useful Play Along Tracks, and Jam Blues, available for digital download.

See the Products area of the site for more information on all titles.

He has also produced and written tracks for Katie Melua and played electric and acoustic guitar in her live band between 2005 and 2008. He also taught her guitar from the start of her career.

Her fabulous performance of his song Turn To Tell was available as the b-side on the Call Off The Search UK single. The song can also be heard on the South African release of the album Call Off The Search, which earnt Justin his first platinum disc. Justin is also featured in the video clip of the same song, found on the bonus DVD of the UK album release.

A live DVD from the 2006 European tour has been released as a bonus DVD with her second album Piece By Piece, (available at Amazon).

He has played thousands of concerts around the world with Katie Melua including:

Live Earth Concert in Hamburg (July 07)
The World Music Awards (Nov 06)
North Sea Jazz Festival in Rotterdam (July 07)
ECHO awards in Germany (2007)
The Brit Awards (2004)
The Record Of The Year (2004 and 2005)
Top Of The Pops (several times)
The Today Show in the US (2006)

Between 2000 and 2005 he played over 1000 shows with The Counterfeit Stones (Rolling Stones tribute band) including supporting Bryan Adams at the Ajax Arena (Amsterdam), a sold out Albert Hall headline, The Shepherds Bush Empire and numerous TV and Radio appearances.

He has been featured (with Katie Melua - see article here) and written for Guitar Techniques (including the Led Zeppelin cover feature, issue GT108 and the Tasty Chord column in 2007-08), Total Guitar and been featured in Guitar magazine (with The Counterfeit Stones). He has also been published in Guitar Tutor, the magazine of the Registry Of Guitar Tutors, and has done masterclasses on teaching transcribing at their annual conference. He also lectures for The International Guitar Federation.

He has written and produced all the music for a guitar instructional CD-ROM available from the Charanga (Music Coach) company, available for download: Master Rock Power Chords and Master Blues Styles (enter the promotional code: JustinSandercoe for a 33% discount!) or in a shop near you! It is also included on the Teaching You Electric Guitar CD-ROM and on others products by the same company.

NPR Radio in the US also did a story about Justin on YouTube here.

Featured in The Telegraph newspaper as one of "Britain's hottest internet celebrities".

<<-- Click the article on the left for a big readable version.

When not making, playing or teaching music Justin's hobbies include Wing Tsun Kung Fu (UKKFF), rock climbing, traveling to exotic places, mountain biking, chess, reading and politics. I was really into skydiving (my home club was Skydive Weston) but I am stopped in 2008, I just got too busy... and had a couple of scares... but I will be back getting my knees in the breeze once I finish my record...

He has an unhealthy obsession with chocolate and orders new and interesting flavours from every corner of the globe.

"Look where you want to go"

.

In the pix above I am in the red.
Click them to see them a bit bigger!